Advanced Link Baiting for Creative SEOs
Did you mean link building? Nah. I didn’t. Around 2005 the term link baiting has become popular to denote a way to Create irresistible content specifically for the top 1% of Internet users, those who...
View ArticleMy Greatest Link Building Triumph of 2013
I got asked by an online buddy of mine what my biggest link building success of 2013 was – at first I thought, I’m not that successful at link building these days – but then it dawned on me: 2013 was...
View ArticleEverybody is a Spammer Now That Google Hates Links
The guest posting for SEO debacle just shows how Google increasingly hates proper hyperlinks that are open source and not effectively controlled by Google. Genuine guest bloggers will have to hurt...
View ArticleGrowth Hacking is the New Inbound Marketing
Do you remember the inbound marketing hype? It already got overshadowed by the more recent content marketing hype. The most recent blow to inbound marketing comes from so called growth hacking though....
View ArticleHow to Make a Surefire Link Building Method Even Better
It’s one of the most surefire ways to build links: just get enough experts to take part in a group interview. They will share the post to their respective audiences and the links will follow the social...
View ArticleThe Great to Banned Link Building Techniques Lifecycle
How to predict which link building or SEO technique will get axed next by Google? Based on my observations from the past ten years I have developed some precognitive sense. I can feel it even before I...
View Article5 Ways to Create Findable Content Without Keyword Stuffing
When it comes to content many people still seem to be in the SEO stone age with repetitive keyword usage, lack of clarity and context, boring headlines just for the sake of Google search. By now that...
View ArticleKnowledge Graph: Does it Make Sense to Optimize for the Google Scraper?
Google increasingly takes third party content and displays it on Google so that the need to click through to your site gets eliminated. This is part of the so called Google Knowledge Graph, an...
View ArticleLow Hanging Fruit Link Building for Boring and/or Ugly Sites
In the past I have written about how there are no really boring niches to optimize for and how you can make any topic exciting. This time I’d like to take a step back and introduce some low hanging...
View ArticleWhy Covering Content Beats Links for Attracting Influencers
For the last few years “link building” has been the magic topic that made a blog post succeed in the Internet marketing arena. Just cover that magic topic without sounding silly and you attract enough...
View ArticleThe Summer of Link Love
While Google attempts to scare SEO aware webmasters to link out to other sites, average people link and share more than ever. Will Google finally subdue the Web as we know it or will the people prevail...
View ArticleEarning Links Without Content Creation
Now that most SEO experts agree that link building is actually earning links we have to dispel the myth that modern SEO is solely about “great content“. It’s true, you can earn links with exceptional...
View ArticleThe Zen of SEO: Earning Links by Helping People
While many people use Zen solely as synonym of “awesome” I’d like to show that you can translate your Zen practice into your work as an online publisher. Helping people without judging them is one of...
View ArticleHow to Get Mentions from Power Accounts on Social Media
Many marketers use social media channels like Twitter etc. mainly for promotional tasks. They are sharing links all the time, often automatically. Instead I use social networking in manifold ways. I...
View ArticleAre You at the Mercy of Google? Test Yourself!
Many businesses out there are dependent on Google. It’s not only about Google search. One giant corporation effectively controls several aspects of online business. My impression is that some business...
View ArticleHow I Successfully Included Storytelling in my Articles
Despite the hype of “big data” and the purported need of creating content based on it the comparably silent revolution in business blogging and beyond has been the addition of storytelling. Over the...
View ArticleSurprise: Blog Post Ideas that Worked vs Those that Didn’t Unexpectedly
When it comes to blog post ideas I have more than I can implement. Often the choice is not mine but the clients’. Many times I am sure an idea will succeed on a grand scale while some articles are...
View ArticleWhat to Ask an SEO Agency Before Working With Them
When potential clients approach me they are often disappointed that I’m just an independent consultant or freelance SEO not a “company”. They prefer SEO companies despite the fact that SEO agencies are...
View ArticleNow that Google Authorship is Gone: Do You Still Believe in “Author Rank”?
Danny Sullivan, the most important pundit in search is still advocating the so called Google “Author Rank”, a hypothetical ranking boost based on your cross-site popularity as an author. I’m not sure...
View Article10 Mistakes of a Decade of SEO Practice I Wish I Hadn’t Made
In my list of 10 lessons from a decade of SEO I tried to focus on the positive aspects of the last ten years. Sadly there were many mistakes I made I wish I hadn’t. I’d like to tell you about them so...
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